Product Marketing Manager - Sales Enablement
Are you interested in playing a key role within our Marketing Team enabling our Sales Team to be the best they can be?
About us
As featured in the likes of The Telegraph, Independent and Forbes, Patchwork is an award-winning digital healthcare solution that was built by doctors, for doctors.
We are a rapidly growing team of 100+ people revolutionising flexible working in the NHS and are helping NHS organisations save millions (and counting), by connecting them to an increasing number of flexible bank workers. We help grow their staff banks, remove reliance and spending on locum agencies, and aim to improve the general experience of flexible bank working.
We have always taken pride in having a hybrid working model even before the pandemic. Despite not being a fully remote employer, we are a flexible employer and encourage all of our employees to come into the office twice a week.
The Role
As part of our Product Marketing team you will be responsible for our Sales Enablement Programme. You will help improve the capability and consistency of our Sales Team, but also the wider business, through effective research, analysis and enablement. You will also contribute to the wider Product Marketing business area by translating your insights into improving our positioning and messaging strategy.
You will become the expert in competitive product positioning, including regular win/loss analysis. You will also have the opportunity to grow as a Product Marketing professional, contributing to launches and campaigns, as well as customer marketing.
Key Responsibilities
Maintain a thorough understanding of our company’s sales process and our customer’s buying process in order to enhance the skills, knowledge, process and tools needed by our Sales Team, in order to to increase deal velocity and conversion rates.
Conduct regular and engaging product training and development sessions to continuously upskill the Sales Team (and the wider business areas as needed).
Deliver individual product coaching sessions for the Sales Team, based on in-person observation and viewing meeting recordings.
Coordinate a comprehensive onboarding program for the Sales Team and managers.
Work with our Product Marketing Team to prepare value propositions, pitch templates and go-to-market content for our products, and also conduct training around this.
Develop, update, and own our sales playbooks, ensuring that they are being implemented in day-to-day activities.
Own the maintenance of all Sales Enablement assets, working with our Revenue Operations, Product and Strategy teams, including competitive intelligence.
Conduct regular win/loss analysis to inform our sales motion and Ideal Customer Profile (ICP).
Contribute to the development and maintenance of buyer personas and ICPs for all our products.
Work with Marketing to regularly review our messaging.
Regularly spend time in the field with reps to understand the realities on the ground.
Ideal Profile
Demonstrable commercial experience, with a proven capability in a Product, Technical Sales or Marketing role.
History of developing and delivering an effective Sales Enablement Programme.
Experience contributing to effective Sales onboarding and Sales training programs.
Competent in win/loss analysis (direct revenue intelligence tool experience a bonus), buyer/persona research and positioning methodologies.
Direct experience of delivering great product demonstrations, and the ability to coach others in delivering these by themselves.
Excellent communication and presentation skills.
Ability to understand technical concepts and communicate them to a varied audience.
Ability to keep abreast of new trends and best practices in the industry, including competitor intelligence.
Experience developing high-quality pitch templates and other go-to-market content.
Knowledge of Sales methods and concepts.
Benefits & Remuneration
Salary Range: £40,000-60,000
- Hybrid and flexible workplace
- Dog friendly office
- Cycle Scheme
- Tech Loan Scheme
- EMI Shares Options
- Perkbox
- Parental support and benefits via Poncho
- Flexible income options via Wagestream
- Wellbeing services via Health Assured (Employee Assistance Programme)
- Assigned L&D Budget per person
- Well-stocked office kitchen
- Office games
- Team Socials
Plus many cultural benefits such as Lunch & Learn sessions, talks, workshops, book clubs, virtual events and more!
The Small Print
Due to the size of our small team we are unable to provide individual feedback on each application. If you have not heard from us within a week, unfortunately you have not been selected for an interview. We pledge to always provide feedback to all applicants who reach interview stages.
Patchwork recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status.
- Department
- Marketing
- Role
- Product Marketing Manager
- Locations
- Patchwork HQ
- Remote status
- Hybrid Remote
- Yearly salary
- £40,000 - £60,000
Patchwork Values
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Start with Empathy
We must lead with our humanity in every interaction, with our customers and our colleagues. With customers we start with empathy to truly understand their perspectives and deliver solutions that appreciate the complexities of their lives in healthcare. Within our teams, when people feel understood, they're more receptive to others' concerns—and team cohesion and collaboration follow.
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Create Impact
We started Patchwork to make a difference to the lives of people in healthcare. And our impact is amplified when we strive for excellence in everything we do. And when each one of us gets to combine our love for our craft with the ability to make a real impact - only then can we make Patchwork a company we are proud to be part of.
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Choose Courage
To choose courage is to challenge the status quo, to be remain ambitious, to choose the hard path if needed, to take risks and not fear failure, and to allow yourself to be vulnerable.
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Own the Outcome
Ownership begins with accepting the responsibility of a project, product or even task, from inception to outcome. With true ownership of outcomes we find autonomy in our roles and become accountable towards our customers and colleagues.
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Win Together
We can only win by coming together as a single team.
It starts by treating each other with respect and kindness, building on each other's strengths to grow together, balancing team goals with personal goals, and always celebrating collective wins.
Welcome to Patchwork
We're a rapidly growing community of healthcare professionals, technologists and specialists who have seen the rising pressures placed on NHS organisations and staff, many of us through first hand experiences.
By working closely with the NHS, we have built a number of award-winning products, which have helped fill over 3 million shifts so far across over 70 NHS sites (and counting!), helping save the NHS millions.
We are extremely proud of what we do - we're on a mission and there's no stopping us! So if you want to join a growing, people centric team that works impactfully to solve real world challenges, then you're definitely in the right place.
Our Mission:
To reinvent the delivery of care through our innovative technology and genuinely caring people.
Our Vision:
To ensure healthier, happier people in healthcare - globally.
Product Marketing Manager - Sales Enablement
Are you interested in playing a key role within our Marketing Team enabling our Sales Team to be the best they can be?
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