As featured in the likes of The Telegraph, Independent and Forbes, Patchwork is an award-winning digital healthcare solution that was built by doctors, for doctors.
We are a rapidly growing team of 100+ people revolutionising flexible working in the NHS and are helping NHS organisations save millions (and counting), by connecting them to an increasing number of flexible bank workers. We help grow their staff banks, remove reliance and spending on locum agencies, and aim to improve the general experience of flexible bank working.
We have always taken pride in having a hybrid working model even before the pandemic. Despite not being a fully remote employer, we are a flexible employer and encourage all of our employees to come into the office twice a week.
You will be responsible for supporting our B2B sales activities by building and executing demand generation programs that drive qualified leads, fill/accelerate new business pipeline, and grow existing customer revenue.
To start with, you will have one direct report for events management, and over time will grow the team to add specialised capabilities such as digital/paid marketing, conversion rate optimisation, and customer marketing. You will work alongside our Brand and Product marketing teams, to deliver well integrated and effective marketing initiatives.
Develop and implement multi-channel and multi-touch demand generation and ABM programs to drive leads and revenue
Understand our Ideal Customer Profiles, Buyer Personas, and Buyer Journeys. Create effective campaigns and messaging to acquire and move them through the funnel as effectively as possible
Collaborate with marketing (Product, Brand/Content, Design) and other teams (Revenue Operations, Sales, Customer success), to build campaign strategy and assets
Have clear objectives for all activities, along with measurement and communication of results that are focused on improving volume/conversions through various stages of the funnel
Regularly optimise channels, campaigns, and tactics through testing and experimenting. Also evaluate new ways to reach our target audience.
Be data driven and own analytics/metrics for demand generation and optimisation
Do whatever it takes to make Patchwork succeed
5+ years of B2B marketing experience, specifically in the area of demand generation that involved multi-channel (e.g. email, events, paid, sales) and multi-touch programs with content as the foundation
Expertise in end-to-end and full funnel campaign development, implementation, and measurement
Track record of successfully launching and scaling demand generation and ABM programs, that drive business impact and hit lead/pipeline targets.
Hands-on experience with marketing automation platforms, CRM systems, and other marketing technology tools.
Exceptional prioritisation, project management, and communication skills, with the ability to manage multiple, competing projects and drive cross-functional alignment.
Great writing skills, for both internal and external communications.
Bias to action with the ability to work in a fast paced and ambiguous environment
Friendly, down to earth, positive, and collaborative demeanour
- Support remote/flexible working environments
- Dog friendly office
- Cycle and Tech loan scheme
- EMI Shares Options
- Access to Perkbox
- Salary advances with our financial wellbeing partner, Wagestream
- Free therapy, counselling and other wellbeing services through our Employee Assistance Programme: Health Assured
- Trained Mental Health First Aiders in the business
- Weekly Lunch & Learn
- Monthly Culture Club: Diversity talks, cooking workshops, book clubs
- Assigned Learning & Development budget per employee
We receive a lot of applications and as a small team we are unable to give individual feedback on each application. If you have not heard from us within a week, unfortunately you have not been selected for an interview
Patchwork provides equal employment opportunities (EEO) to all employees and applicants. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognised protected basis prohibited by applicable law.